This has long been one of my favourite ad's. As a frequent traveller i see this ad everywhere, all over the world. But the place that I see it most is at airports. What I like most about this is its clever play with words and how well it works with its images. It says so much with so little. It churns up many emotions from one word placed on 3 different images. This is the so sort of advertising that i love to see.
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